Wolkite: - The Ethiopian Broadcasting Authority (EBA) says the role of the mass media in developmental and democratization process is pivotal
This was disclosed at a three day awareness training organized here at joka Hotel for journalists, public relation officers and their heads drawn from Southern Ethiopia nations, nationalities and state Mass Media offices.
Opening the training , Leuel Geberu , Deputy General director of the authority said that EBA, realizing the immense role the media plays in the overall development and democratization of the country , is expanding the mass media and undertaking inspection and support activities .
No doubt , the media has irreplaceable role to play towards realizing the Growth and transformation plan , he said and went on to state that they need to be aware of the media rules and regulations in order to discharge their duties and responsibilities diligently and successfully .
According to South Mass media wolkitate branch office General Manager, Negatu Woldae the training not only help journalists and public relations officers exchange their experiences but also see challenges and short comings for future activities.
Noting that the training is the first of its kind when organized at branch office level, he said that others need to follow suits in building the capacity of professionals in the field.
Some 93 professionals have reportedly attended courses in the mass media and legal frame works, development journalism, program standards, ethics, news writing.
EBA in cooperation with southern Ethiopia nations, nationalities and state mass media organization Wolkitae branch have organized the training that was funded by Guragae Development association.
Demesese Yirga Guragae zone Culture, Tourism and government communication Affairs Department Head and Ayalew Getaneh have handed over the certificates to participants.
|
